Build an Audience to Build Your Business

All companies have customers. The lucky companies have fans. But the most fortunate companies have audiences. an audience can be your secret weapon.

A lot of businesses still spend big bucks to reach people. every time they want to say something, they dip into their budgets, pull out a huge wad of cash, and play some ads. but this approach is both expensive and unreliable. As they say, you waste half of your ad budget – you just don’t know which half.

Today’s smartest companies know better. Instead of going out to reach people, you want people to come to you. An audience returns an offer on its own to see what you have to say. This is the most receptive group of customers and potential customers you will ever have

Why build an Audience?

Suppose you have built an audience of 1 lakh people. Who comes to listen to you daily, or visit your blog. If they like what you have to say, they will probably also like what we have to sell. This is what all the big companies have done. The biggest example in front of you is google. Google created a huge database of an audience by which he is earning.

There are so many big examples in front of you like Twitter, Facebook, Instagram, WhatsApp, Pinterest, Linked In, etc. You do them for free but still, these companies earn billions. The reason for this is their audience. After building the audience, people themselves come to them, they need to go to someone.

When you build an audience, you don’t have to buy people’s attention – they give it to you. this is a huge advantage. By building an audience you create a system that actually works for you.

Why build an Audience?

How to build an audience?

Today is the time of the internet. And the number of people on the Internet may be somewhere else. That’s why the Internet is the best way to grow your audience.

Make community on Social Media

Most people engage their time on social media. People watch their Facebook, Instagram, Twitter, Pinterest, and many more platforms more than any other media. It is the best way to spread your views and your product’s information by social media. Build a community of people and spread more information as much you want.

build an audience by social media

Start Blogging

Blogs are the way to reach out to more audiences and the right audiences. Write good content regarding your company profile and products and use some marketing tactics to build more audiences. People search about anything on google. If something will available about your companies products in form of blogs it will be easy for an audience to reach you. Take some guidance and start writing blogs.

build an audience by blogs

Make Podcast

A podcast is a new way to build an audience. In this modern world, people do have not much time. They prefer to listen to podcasts while driving or doing any other activity so that they can utilize their time. Make podcasts and share with people to build your audience.

build an audience by podcast

Make Videos

Videos are the best way to information about your product. You can attract more audience by making videos.

build an audience by youtube video

To build an audience. Speak, write, blog, tweet, make videos – whatever. Share information that is valuable and you will slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.


Saurabh Goel

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